Posted January 1, 2016
Creating a tint for placement behind text
BY Geoffrey Karr
Digital watermarks aren't just for images! Placing a subtle and often imperceptible tint behind a text block creates an area able to hold a digital watermark; this enables the content of a paragraph to link to related, interactive experiences.
If you have a sidebar column in a newspaper you could create a colored tint to place behind the sidebar column text that includes a digital watermark. For this scenario, the user simply creates a colored tint the same size of the text column in an image editing program; 3" x 3" at 300dpi and made up of 10% cyan, 20% magenta and 50% yellow. They then save it as a TIFF or JPEG and watermark the tint within the Online Services Portal, using the "More" setting.