Digital Watermarks in Magazines: 2013 Traction Report

Our second annual traction report is live! The Digital Watermarks in Magazines: 2013 Traction Report details reader engagement and growth in Digimarc® ID scanning across all magazines that employ our technology.

Highlights include:

• Fifty-five magazine titles used Digimarc Discover in 332 issues in 2013.
• Downloads of the Digimarc Discover mobile app increased nearly 300 percent.
• Estimated downloads of third-party Digimarc-enabled apps was more than 3 million.
• The most popular scans for 2013 were recipes, sweepstakes and video.
• The total addressable market for Digimarc Discover reached 65 million in 2013.

"Cooking Light introduced its 11 million readers to Digimarc Discover in January 2013 when we began embedding digital watermarks behind all finished dish images," said Scott Mowbray, Editor, Cooking Light. "Readers love it. With the click of a button, they can save recipes and add ingredients to shopping lists on their mobile devices."

With the number of Digimarc IDs more than doubling last year, consumers and brands are both finding the value of merging the worlds of print and digital experiences. Get the full Digital Watermarks in Magazines: 2013 Traction Report for more details.